Monday, 17 January 2011

Audience Research

We knew that to create a successful opening sequence to a teen romance film, we had to find out the target audience and what their preferences are for a opening of this genre. Therefore, we had to gain a detailed and in depth insight into what people would like to see from our work, so we created and handed out 20 questionnaires in which we got a varied audience to complete. This advantaged us by using a larger sample of people as we would get a broader view as to what we should include in our opening. 
This is a copy of the questionnaire in which we handed out

1. How old are you?
10 – 15   ____
5 – 20    ____       
20 – 25   ____     

2.  Are you male or female?
Male ____
Female ____

3. How do you prefer to view a film?
TV/DVD  ____
Cinema  _____
On the computer  ____

4. How often do you view films?
Once a day  _____
A few times a week  ____
Once a week  _____
Every few weeks  _____                 
Hardly  _____ 

5. Circle which one out of the following teen romance films do you prefer the most?
Mean Girls  _____
500 Days Of Summer  _____
A Cinderella Story   _____
Dear John  _____
The Notebook  _____
Angus Thongs and Perfect Snogging    _____
Other ___________________________________________

6. What is the normal setting you would expect there to be in teen romance film?
High School    ____                          
Beaches and Outdoor Areas    ____  
Workplace    ____                                
Party’s    ____                                
Other   ________________________________________________

7. What certificate do you prefer the film to have?
12 ______
15 ______             

8. Do you prefer the main character to be the…
Geeky girl who gets with the popular boy    ____   
Popular girl who falls for the geeky boy_____            
                                                         
9. How would you prefer themes to be displayed in a teen romance?
Love throughout ____
Roller coaster of themes e.g. heartbreak    ____     

10. Would you prefer the film to consist of stereotypical characters?
Yes   ____
No  _____   

11. Do you like the opening of the film to?
Reveal the main characters                 ____       
Show the setting with no characters    ____      

12. Do you like the main character to do a voice over on the opening?
Yes   ____                      
No    ____                 

13. Do you prefer the opening to be all real life or with cartoon aspects?
Real life    ____          
Cartoon    ____       

14. Do you prefer the film to start in the past or the present?
Past        ____           
Present    ____    

15. Do you prefer the titles to be at the beginning or end of the opening?
Beginning    ____
End           ____    

16. In the opening sequence, do you like to be shown a lot of information about the film?
Yes     _____
No   _____


Summary of Results
After collecting back our questionnaires, we had to gather the results to see the responses to each questions. Here is a summary of our findings;

Question 1 – How old are you?
10-15: 5 out of 20 people who filled out the questionnaire were fitted into the age group between 10 to 15.
15-20: 14 out of 20 people who filled out the questionnaire were fitted into the age group between 15 to 20
20-25: 1 out of 20 people who filled out the questionnaire were fitted into the age group between 20-25

Question 2 - Are you male or female?
4 out of 20 people who filled out our questionnaire were male
16 out of 20 people who filled out our questionnaire were female

Question 3 - How do you prefer to view a film?
TV/DVD: 8 out of 20 people who filled out our questionnaire preferred to view a film on the TV/DVD.
Cinema: 10 out of 20 people who filled out our questionnaire preferred to view a film at the cinema.
Computer: 2 out of 20 people who filled out our questionnaire preferred to view a film on their computer

Question 4 - How often do you view films?
Once a day: None of the people answering our questionnaire viewed a film every day
A few times a week: 4 out of 20 people answering our questionnaire viewed a few films every week
Once a week: 11 out of 20 people answering our questionnaire viewed a film once a week
Every few weeks: 2 out of 20 people answering our questionnaire watched a film every few weeks
Hardly : 3 out of 20 people answering our questionnaire hardly watch films

Question 5 - Circle which out of the following teen romance films you prefer the most?
Mean Girls - 3 out of 20 people preferred Mean Girls out of the list
500 days of Summer - 3 out of 20 people preferred 500 days of Summer out of the list
A Cinderella Story - 3 out of 20 people preferred A Cinderella Story out of the list
Dear John - 5 out of 20 people preferred Dear John out of the list
The notebook - 4 out of 20 people preferred The Notebook out of the list
Angus Thongs and Perfect Snogging - 1 out of 20 people preferred Angus out of the list
Other - None because they don’t like romance

Question 6 - What is the setting you would expect there to be in teen romance films?
High School- 11 out of 20 people expect to see a high school setting in teen romance films
Beaches and Outdoor Areas-3 out of 20 people expect to see a beaches/outdoor area setting in teen romance films
Workplace- 1 out of 20 people expect to see a workplace setting in teen romance films
Parties- 5 out of 20 people expect to see a party setting in teen romance films
Other- none

Question 7 - What certificate do you prefer the film to have?
12 - 7 out of 20 prefer for the film to have a 12 certificate
15 -13 out of 20 prefer for the film to have a 15 certificate

Question 8 -Do you prefer the main character to be the…
Popular girl falls for the geeky boy - 10 out of 20 people prefer the main character to be the popular girl
Geeky girl gets with the popular boy - 10 out of 20 people prefer the main character to be the geeky girl.

Question 9 - How would you prefer themes to be displayed in a teen romance?
Love throughout - 6 out of 20 people prefer the theme of love to be displayed throughout the film
Roller coaster of themes - 14 out of 20 people prefer a roller coaster of themes to be shown throughout

Question 10 - Would you prefer the film to consist of stereotypical characters?
Yes - 9 out of 20 people would prefer the film to consist of stereotypical characters
No - 11 out of 20 people would prefer the film to not consist of stereotypical characters

Question 11 - Do you like the opening of the film to reveal the main characters or show the setting with no characters?
13 out of 20 prefer the film to reveal the main characters
7 out of 20 prefer the film to show the setting with no characters

Question 12 - Do you prefer the opening to be real life or with cartoon aspects?
Real life - 18 out of 20 prefer the opening to be real life
Cartoon - 2 out of 20 prefer the opening to be cartoon

Question 13 - Do you prefer the film to start in the past or present?
Past - 13 out of 20 people prefer the film to start in the past
Present - 7 out of 20 people prefer the film to start in the present

Question 14 - Do you prefer the titles to be at the beginning or end of the opening?
Beginning - 9 out of 20 people prefer the titles to be at the beginning of the opening
End - 11 out of 20 people prefer the titles to be at the end of the opening

Question 15 - In the opening sequence, do you like to be shown information about the film?
Yes - 11 out of 20 people like to be shown a lot of information about the film in the opening sequence
No - 9 out of 20 people like to be shown minimal information about the film in the opening sequence 


Summary of findings
We were asked to create a multi media presentation which would show our general findings from the questionnaire. We also used this presentation and our findings, to develop our ideas for the creation of the opening sequence of our teen romance film.
 



Research into Institutions







We have chosen to co-produce the film- Touchstone Pictures and Summit Entertainment are our chosen producers because from our research we have evaluated that Touchstone has produced a variety of teen romance films in the past such as The Last song ,A Lot Like Love etc., as well as Summit Entertainment who have also successfully co-produced films from this specific genre. This makes them suitable to produce our film due to their experience with teen romance films. Also, Touchstone and Summit Entertainment’s successful co-production of Step Up 3D inclines our group to use these companies for the film.

We have chosen Summit Entertainment as our distribution company because it has distributed many successful films such as Step Up, The Twilight Saga, Letters to Juliet, Sex drive etc. All these films relate to the teen romance genre, which fits in with our film genre and increases the likelihood of our film being successful due to Summit Entertainment’s experience with the genre. This specific company is also part of a vertically integrated organisation as it both distributes and produces films. This is significant as it means that the profit from our film will be split between two companies, also due to there only being two companies, it means that both distribution and production can be done within one company which altogether benefits the process. Summit Entertainment is an independent company, this is important as it means that they specialise in one specific area which makes the distribution process more accurate and successful.

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